Pricing

Lab-grade panels, startup pricing

One flat price per evaluation — panel, session, and report included. 50–80% below traditional sensory firms.

25 trained panelists

$750 per evaluation

A fast read on a single product.

50 trained panelists

$1,500 per evaluation

Our most popular panel size.

100 trained panelists

$3,000 per evaluation

Statistical confidence for launch decisions.

3 evaluations / quarter

$2,000 per quarter

Iterate on a product line over time.

Prices shown are per evaluation unless noted. Subscription billed quarterly.

Add-ons

+$1,000

Evaluate your product head-to-head against competitor products in the same blind session.

+50%

Prioritized scheduling and report delivery for time-sensitive launches.

+$200

Run the panel with at-home panelists (rolling out nationwide).

How is this different from a focus group?: We use a trained, calibrated panel evaluating on a standardized 9-point hedonic scale — not ad-hoc consumer opinions. Panelists are screened for taste acuity and allergens, and results come back as structured, comparable data.
How long does an evaluation take?: Most reports are delivered within 14 days of us receiving your product. Rush turnaround is available.
What do I need to send you?: Your packaged product, serving instructions, and an ingredient/allergen declaration. We handle the rest — scheduling, the panel session, and the report.
Where are panels run?: In-person in Denver today, with nationwide ship-to-home panels rolling out. Both formats use the same trained-panel methodology.

Request a demo and we’ll walk you through a sample report and pick the right panel for your product.